JAM’EZ
Independent fashion design / James Hurst

JAM’EZ

Original looks. Distinct perspectives. A fashion portfolio by James Hurst.

Explore the collections ↓
Element of Fire fashion editorial, red and black puffer lookThe Element of Fire / Fall 2023

Collections

Selected work / 2023—2025

01 / Fall 2023

The Element
of Fire

Inspired by the unpredictable calm of fire, this look pairs an oversized puffer jacket with straight-leg trousers. A bold Dalmatian-inspired print and carefully considered construction make the look unmistakable.

Polyester gabardine, silk satin lining, ribbed knit cuffs and waistband, with topstitching that follows the fabric's pattern.

View technical flats ↗
Element of Fire editorial photography
Fire mood boardFire garment sketchesFire final look

Select an image to enlarge.

02 / Summer 2025

The
Beaded Set

Inspired by handmade beaded jewelry James encountered during a trip to Mexico, this three-piece look brings texture and craft to a beige denim jacket, cargo pants, and matching bucket hat.

Wooden-bead trim highlights the jacket, pockets, hat, and brim.

View technical flats ↗
Beaded Set editorial photography
Beaded Set inspiration boardBeaded Set illustrationsBeaded Set detailed photographs

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03 / Fall 2025

The Diamond
Jacket

A refined black look photographed in a dramatic interior, with tailoring, texture and a confident silhouette at its center.

The Diamond Jacket fashion portfolio
04 / Summer 2025

Summer
2025

An understated look captured outdoors, pairing dark separates with a natural setting.

Summer 2025 fashion portfolio
05 / Summer 2024

Summer
2024

Runway photography and behind-the-scenes construction from a handcrafted seasonal look.

Summer 2024 runway portfolio
06 / Spring 2024

Spring
2024

A graphic patchwork ensemble with bold proportions and a carefully composed monochromatic palette.

Spring 2024 portfolio
07 / Fall 2024

Fall
2024

A clean striped two-piece set, photographed against a lush green backdrop.

Fall 2024 striped set

The Design
Process

From concept to garment

James Hurst with fashion school collaborators and design work
10–12 weeks / one complete look

Every collection begins with an idea and becomes a finished garment through hands-on design, construction, and styling.

01 Mood board inspiration
02 Fabric shopping
03 Paper pattern making
04 Fabric cutting
05 Garment sewing
06 Garment styling
The designer

James
Hurst.

I'm James Hurst, the designer behind JAM’EZ. I've spent four years developing original fashion looks and collections, from initial inspiration to completed garments.

I work with The Unincorporated Life, collaborating with my teacher to create a complete seasonal look, often with handmade accessories. Each season concludes with a photoshoot or fashion show.

JAM’EZ / Independent fashion portfolio

James Hurst and fashion design portfolio introduction